You look at your analytics and hold on for the hordes of visitors to arrive.
Weeks later, and your guest blogging endeavors have failed to obtain any traction.
Does green living sound familiar?
The issue with guest blogging is it isn’t a magic bullet for blog growth.
And several of your guest posts will fade into obscurity, only to gather dust on a person else’s blog.
however, the truth is that it doesn’t need to be that way.
These days, I’ll teach you how to obtain a competitive advantage over other guest bloggers that’re vying for the identical attention that you are.
You will discover ways to make your written content stand out, how to choose the proper sites to protect and also how to get extra customers.
You will also discover 4 blog post types that will significantly increase your visibility.
Ready? Let us plunge in!
Where the majority of guest bloggers go wrong (and what happens when you obtain it right)
Seven sensible tricks to take the approach of yours from shaky to rock solid
4 types of blog posts that should make you an instant hit
Where the majority of guest bloggers go wrong (and what happens if you obtain it the right way) Guest blogging is work that is really hard, right?!
It will take a, dedication, effort, and time smart strategy to produce the magic happen.
And which does not mean you should drop out.
It is not hard to write a couple of guest posts as well as fast jump to the realization that you’ve wasted your time.
Here’s what you need to ask yourself:
Precisely why didn’t it work? And how can I adjust my strategy to be successful?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from zero to 100,000 buyers, but what about those individuals that aren’t managing a software company?
Elna Cain went from zero to a full-time freelance writing money, while just working part-time. And that happened in less than a year, partly thanks to writing guest posts for free.
And back when we initially launched UK Linkology a several years ago, I spent a number of days writing for some other blogs each month.
The outcome? We hit 5 figures a month in roughly five months, largely on account of guest posting on the websites that our target customers visited.
These sites didn’t send us much traffic, however, they did send us very engaged visitors that ultimately became clients, who stayed with us for decades.
(Note: UK Linkology is the company I used to work at, and left to focus on blogging full-time, then returned as a co-founder last year).
And now you know what can occur when guest blogging is done correctly, we need to take a better look at exactly what you have to do to make the magic happen!
Seven sensible tricks to take your approach from shaky to rock stable Several of these suggestions are quick to implement, and others take more hours & some extra resources.
But all of them is going to help you create a stellar technique to take your guest posting initiatives to the new level.
Tip #1 – Contribute to web sites which aren’t a waste of the time of yours
Here is the deal:
The bulk of blogs you could contribute to aren’t worth the time of yours because they do not obtain an engaged audience.
So how do you find blogs really worth contributing to?
You have to vet each blog then when you are thinking “should I pitch them on the guest post idea?” contemplate these questions:
Do they’ve an engaged audience? Comments are a great sign but pay close attention to quality – a ton of spam comments are a red flag.
Do they reply to comments? This is a sign that the blog owner cares about engaging with their market, and the website is physically active.
Do they sufficiently share their personal content? If they don’t place time into sharing their own content, they probably won’t spend time which is much sharing yours.
Does my best audience align with this blog? You have to enjoy an “ideal audience” that you want to reach, and also the blogs you contribute to must speak to that same audience.
Do they offer a link and writers credit to their blog/landing site in an author bio? You’ll set a lot of effort into producing articles, so the least you should find is a byline with a link to your site.
Do they’ve the potential to get site visitors or are only there too many distractions? Numerous distractions might mean they won’t refer so much traffic as a blogging site with an ultra-clean layout. Some of these sites remain worth being a part of because they’ve engaged audiences and provide great social proof. Without a doubt they will send you less traffic, however, the quality is important as well.
Initially, you will probably find you have to contribute to little blogs. Because larger blogs sometimes ask for samples of posts you have written for various other websites.
Not always, but sometimes.
Tip #2 – Use guest blog posts to build your email list In your author bio, you need to actually relate to a landing page where people can download your lead magnet. And in case you have multiple lead magnets, use whichever is probably the most relevant. Ideally it is very clear that guest post blogger view publisher site https://iguestblog.com is something that can have quite an effect on you and others, too. We do recognize very well that your situation is really important and matters a great deal. There is a lot, we know, and that is why we are taking a very short break to state a few words about this. We are highly confident about the ability of what we offer, today, to make a difference. The last remaining areas for conversation may be even more important.
Do not do what I did when I started and only relate to the homepage of mine (which did not have an opt-in form at the time), and sometimes my Twitter account. *face palm*
To get started you’ll need:
A lead magnet
A landing page
An email provider
Here is an example of the author bio of mine on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The main link goes to this particular landing page, where people can obtain all of the checklists and guides I offer for free to the subscribers of mine.
The page seems something like this (at the time of writing this blog post, I make changes every so often):
I used LeadPages* to produce this particular landing page – which did not take long to do (LeadPages is a paid service that requires a monthly payment).
Although there are a number of other equipment you can apply for this, check out the post of mine on landing page plugins for WordPress to learn more.
And so what about your lead magnet?
The best lead magnets usually be sandals that solve particular problems.
Mine is reasonably broad, but I’ve gone more for overall value.
Do you have to write an enormous ebook or create 15+ guides? Nope!
You could do a checklist, template, a set of energy or something else.
After it’s ready, you are able to host it using a tool like Dropbox. After that ensure it is easy for your subscribers to print on download by adding a back link to your confirmation page & your welcome email.
Sue Anne Dunlevie wrote a good post outlining all you have to grow your list by using guest blogging – pick the post in this case.
Tip #3 – Connect before you pitch Blog editors receive numerous pitches from individuals they don’t know.
So your pitch may be the very best in the planet, though it is no assurance that you’ll land that guest posting opportunity.
Well, a terrific pitch helps, do not get me wrong. But would not you wish to do everything you might to land that opportunity?
Here’s the solution:
Individuals are far more likely to respond in a positive way to people they recognize.
This could be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social networking statuses
Replying to email newsletters These are only the basics, and if you are trying to connect with A-listers in the niche of yours, you will have to get creative. Ana Hoffman’s post on “11 Memorable Ways To Gain An Influencer’s Attention” is a great starting point.
But more often than not, the best method to associate with an individual is to go in the inbox of theirs as Jason Quey discusses in his posting on influencer marketing lessons.
For many, this is often as simple as doing a discussion by replying to a blogger’s email newsletter.
Do not ask them to do anything, or maybe pitch them – just engage them in discussion.
This is precisely how Ryan Biddulph of Blogging From Paradise first associated with Chris Brogan. And it led to all types of stuff which is excellent like testimonials and shares of his products.
The any other reason why connecting first is a great suggestion is because it causes you to get to know the blogger that you’ll eventually pitch.
You’ll gain a much deeper understanding of the types of subjects they publish and how they write.
Thus, you can use all this understanding that you have developed whenever you ultimately send them a pitch.
When you ultimately write your pitch – it is going to be far better.
When you are prepared to pitch, I recommend you look at this post by Karol K. He interviewed eleven blog editors about the most effective pitches they have already received as well as pulled out some good conclusions.
Tip #4 – Reply to every single comment To a good deal of us, this has become practically second nature already.
But it’s vital because when somebody has taken enough time to keep a significant comment, it’s only appropriate to reply if only to thank them. Better yet, contribute to the discussion and also keep it going.
Even if you end up contributing to a blog in which the owner doesn’t react to comments – you need to.
Blog comments are a good way to learn from your audience, gain feedback and learn more about them better.
When it relates to publishing guest posts, only one of my pet peeves is if the guest blogger does not reply to comments.
If that occurs, they will not get an additional opportunity to contribute to my blog.
Tip #5 – Promote your guest post as you’d other post on your own personal blogging site Don’t just go out of it as much as the blogger to drive all of the traffic to the post of yours, or share it on Twitter once in addition to assume that is enough.
Because that isn’t sufficient to get the results you would like.
I have seen some bloggers land a great guest blogging opportunity and barely promote their post at all.
And confident, the full concept of guest blogging is helping you reach a bigger market. But when you contribute a post to a popular blog, the usual promotional efforts of yours will have a much larger impact.
So control every marketing strategy you can – your special network, influence marketing, niche bookmarking sites, email outreach, social networking and most of the typical stuff.
Check out my major traffic generation tips article and developed your own promotional checklist. There will probably be some niche specific tactics you can use too.
And be sure to consider promotion while you are setting up your guest posts, no matter if you’re coming up with topic suggestions to pitch.
You might also try searching the blog’s URL in something as Buzzsumo to have a concept of which subjects get most shares.
Tip #6 – Let the world know Whom you are able to aid as well as How your guest post will show your author bio below it, so you have to make sure it sends the appropriate message.
For example, in case you are attempting to get freelance writing clientele and you don’t mention it in your bio, you will struggle to land all new clients.
I have employed a plenty of writers for various tasks over the years, and also one of the primary methods I’ve found them is because I’ve read through a small number of their posts first, and spotted they provide freelance writing companies in the author bio of theirs.
A fantastic example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Quickly you can find David offers freelance writing services, and also he caters to solopreneurs & small businesses.
He mentions WHO he can help, HOW he is able to help them, and the specialty of his for good measure.